About us

Meet the Team

Customer Success should never be lost in translation. Make It Simple was founded to bridge the gap between complex strategies and actionable results

Mike Carter

Founder

We are passionate about transforming how organizations approach Customer Success. Founded in 2017 as a passion project, our mission is to simplify CS strategies and provide tools that drive clarity, alignment, and measurable outcomes.

We focus on removing industry jargon, driving alignment across teams, and creating measurable growth impact. By simplifying complex strategies, we empower organizations to deliver clear, actionable results.

About us

Meet the Team

Customer Success should never be lost in translation. Make It Simple was founded to bridge the gap between complex strategies and actionable results

Mike Carter

Founder

We are passionate about transforming how organizations approach Customer Success. Founded in 2017 as a passion project, our mission is to simplify CS strategies and provide tools that drive clarity, alignment, and measurable outcomes.

We focus on removing industry jargon, driving alignment across teams, and creating measurable growth impact. By simplifying complex strategies, we empower organizations to deliver clear, actionable results.

About us

Meet the Team

Customer Success should never be lost in translation. Make It Simple was founded to bridge the gap between complex strategies and actionable results

Mike Carter

Founder

We are passionate about transforming how organizations approach Customer Success. Founded in 2017 as a passion project, our mission is to simplify CS strategies and provide tools that drive clarity, alignment, and measurable outcomes.

We focus on removing industry jargon, driving alignment across teams, and creating measurable growth impact. By simplifying complex strategies, we empower organizations to deliver clear, actionable results.

Free

Our tools, frameworks, and case studies are designed to address real-world challenges

Free

Our tools, frameworks, and case studies are designed to address real-world challenges

Portrait of a person in a pink sweater against a light background

Simplicity

Clarity is key.

Portrait of a person in a pink sweater against a light background

Simplicity

Clarity is key.

Portrait of a person in a pink sweater against a light background

Simplicity

Clarity is key.

Portrait of a laughing person with curly hair wearing a white shirt

Impact

Results drive us

Portrait of a laughing person with curly hair wearing a white shirt

Impact

Results drive us

Portrait of a laughing person with curly hair wearing a white shirt

Impact

Results drive us

Portrait of a person in dark clothing speaking on a phone

Collaboration

We believe in Partnership

Portrait of a person in dark clothing speaking on a phone

Collaboration

We believe in Partnership

Portrait of a person in dark clothing speaking on a phone

Collaboration

We believe in Partnership

Introduction

With decades of collective experience and a proven track record, Make It Simple stands out as a trusted partner in the Customer Success space. Our tools, frameworks, and case studies are designed to address real-world challenges.

Customer Success is often misunderstood and can be complex. It gets mixed up with related areas like Customer Experience and Customer Analytics, leading to confusion and miscommunication. This results in many failed initiatives, wasting time and resources. Make It Simple aims to address this by providing tools and insights that simplify and align Customer Success strategies for real impact.

Introduction

With decades of collective experience and a proven track record, Make It Simple stands out as a trusted partner in the Customer Success space. Our tools, frameworks, and case studies are designed to address real-world challenges.

Customer Success is often misunderstood and can be complex. It gets mixed up with related areas like Customer Experience and Customer Analytics, leading to confusion and miscommunication. This results in many failed initiatives, wasting time and resources. Make It Simple aims to address this by providing tools and insights that simplify and align Customer Success strategies for real impact.

Experience

Experience

Domain

Description

Year

Customer Success Strategy

Crafting and implementing scalable frameworks to drive alignment and growth.

20+

Customer Success Strategy

Crafting and implementing scalable frameworks to drive alignment and growth.

20+

Customer Success Strategy

Crafting and implementing scalable frameworks to drive alignment and growth.

20+

Value Realization Frameworks

Designing actionable plans to demonstrate and maximize customer ROI.

8+

Value Realization Frameworks

Designing actionable plans to demonstrate and maximize customer ROI.

8+

Value Realization Frameworks

Designing actionable plans to demonstrate and maximize customer ROI.

8+

Go-To-Market Alignment

Aligning Customer Success with sales and marketing for unified impact.

12+

Go-To-Market Alignment

Aligning Customer Success with sales and marketing for unified impact.

12+

Go-To-Market Alignment

Aligning Customer Success with sales and marketing for unified impact.

12+

Group of people relaxing outdoors on a field or lawn
Group of people relaxing outdoors on a field or lawn
Group of people relaxing outdoors on a field or lawn

October, 2024

October, 2024

Baskball brainstorming

Atlanta

What Drives Us

We are driven by a relentless passion for simplifying complex strategies, aligning teams, and empowering organizations to achieve sustainable growth and measurable impact.

We are driven by a deep commitment to simplifying complexity and creating alignment. Our mission is to empower businesses to unlock growth potential through clear strategies, actionable tools, and customer-centered solutions that deliver real results.

What Drives Us

We are driven by a relentless passion for simplifying complex strategies, aligning teams, and empowering organizations to achieve sustainable growth and measurable impact.

We are driven by a deep commitment to simplifying complexity and creating alignment. Our mission is to empower businesses to unlock growth potential through clear strategies, actionable tools, and customer-centered solutions that deliver real results.

Black and white photo of two people looking at a computer screen with papers on wall
Black and white photo of two people looking at a computer screen with papers on wall
Black and white photo of two people looking at a computer screen with papers on wall
Interior of a cafe or workspace with several people at tables
Interior of a cafe or workspace with several people at tables
Interior of a cafe or workspace with several people at tables

About you

Your CEO questions the ROI of Customer Success, and other leaders may struggle to understand its direct contribution to growth and impact.

You need tools and strategies to align teams, clearly demonstrate value, and position Customer Success as a critical driver of business impact.

About you

Your CEO questions the ROI of Customer Success, and other leaders may struggle to understand its direct contribution to growth and impact.

You need tools and strategies to align teams, clearly demonstrate value, and position Customer Success as a critical driver of business impact.

Let’s simplify your success

Get in touch with us today to start transforming your Customer Success journey. Together, we’ll turn complexity into clarity and create measurable impact.

Profile portrait of a man in a white shirt against a light background

Mike Carter

Founder - Make It Simple®

Extreme close-up black and white photograph of a human eye

Contact us

Let’s simplify your success

Get in touch with us today to start transforming your Customer Success journey. Together, we’ll turn complexity into clarity and create measurable impact.

Profile portrait of a man in a white shirt against a light background

Mike Carter

Founder - Make It Simple®

Extreme close-up black and white photograph of a human eye

Contact us

Let’s simplify your success

Get in touch with us today to start transforming your Customer Success journey. Together, we’ll turn complexity into clarity and create measurable impact.

Profile portrait of a man in a white shirt against a light background

Mike Carter

Founder - Make It Simple®

Extreme close-up black and white photograph of a human eye

Contact us