
®
Strategy Made Simple
(17)
Digital
Make
Make It Simple®
Make It Simple®
Customer Success Alignment
Value Realization Frameworks
GTM Integration
ROI Frameworks
If you’re struggling to align teams, demonstrate ROI, or communicate the value of Customer Success effectively, this is the resource you need.
Design Studio

Digital
Make
Make It Simple®
Customer Success Alignment
Value Realization Frameworks
GTM Integration
ROI Frameworks
If you’re struggling to align teams, demonstrate ROI, or communicate the value of Customer Success effectively, this is the resource you need.
Design Studio

We help make complex Customer Success easy to understand and communicate.
Failure Costs
Revenue that is lost globally due to poor customer experience integration.
Failure Costs
Revenue that is lost globally due to poor customer experience integration.
Misalingment
80% of businesses report misalignment between Customer Success and Sales impacts revenue growth
Misalingment
80% of businesses report misalignment between Customer Success and Sales impacts revenue growth
Poor ROI
Only 30% of organizations report clear ROI from their Customer Success programs.
Poor ROI
Only 30% of organizations report clear ROI from their Customer Success programs.
Communication
70% of Customer Success leaders struggle to effectively communicate value to stakeholders.
Communication
70% of Customer Success leaders struggle to effectively communicate value to stakeholders.
We help make complex Customer Success easy to understand and communicate.
Failure Costs
Revenue that is lost globally due to poor customer experience integration.
Misalingment
80% of businesses report misalignment between Customer Success and Sales impacts revenue growth
Poor ROI
Only 30% of organizations report clear ROI from their Customer Success programs.
Communication
70% of Customer Success leaders struggle to effectively communicate value to stakeholders.
From complexity
to clarity
From complexity
to clarity

From complexity
to clarity

Simplify complex CS strategies, align stakeholders, and improve communication to drive impactful results.
Simplify complex CS strategies, align stakeholders, and improve communication to drive impactful results.



Your ideas, made simple
We provide free tools and guidance to simplify Customer Success strategies, eliminate jargon, and improve communication for better results.
Your ideas, made simple
We provide free tools and guidance to simplify Customer Success strategies, eliminate jargon, and improve communication for better results.


Best practices
Tips to deliver clear, focused messaging
Presentation Templates
Sample slide concepts designed to clarify common complex ideas.




Power Point Presentations
Communicating Data Insights
Communicating Data Insights
Voice of Customer
Voice of Customer
Go to Market
Go to Market
Customer Success
Customer Success
Customer Experience
Customer Experience
New content added every month
Download CX Case Studies
6
Best practices at your fingertips
Learn best practice strategy for customer retention and growth
10:45

Kay Hall
Today 09:17
Collaborate on CS Monetization strategies!


Real-Time
Support





Best practices
Tips to deliver clear, focused messaging
Presentation Templates
Sample slide concepts designed to clarify common complex ideas.




Power Point Presentations
Communicating Data Insights
Voice of Customer
Go to Market
Customer Success
Customer Experience
New content added every month
Download CX Case Studies
6
Best practices at your fingertips
Learn best practice strategy for customer retention and growth
10:45

Kay Hall
Today 09:17
Collaborate on CS Monetization strategies!

Real-Time
Support


Selected assets
Selected assets
Elevate Your
CS Strategy
2K25
Selected assets
Elevate Your
CS Strategy
2K25


Services
Services

Services

Insights
Real-world lessons and proven practices to refine Customer Success strategy and foster stronger alignment across teams and stakeholders.
Insights
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01
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Studies
{
02
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Frameworks
{
03
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Templates
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04
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Insights
Real-world lessons and proven practices to refine Customer Success strategy and foster stronger alignment across teams and stakeholders.
Insights
{
01
}
Studies
{
02
}
Frameworks
{
03
}
Templates
{
04
}

Insights
Real-world lessons and proven practices to refine Customer Success strategy and foster stronger alignment across teams and stakeholders.
Insights
{
01
}
Studies
{
02
}
Frameworks
{
03
}
Templates
{
04
}



If you’re struggling to align teams, demonstrate ROI, or communicate the value of Customer Success effectively, Make It Simple is the resource you need. Customer Success is one of the most misunderstood and complex disciplines in modern business, and this platform offers the clarity and tools to succeed.
Make It Simple is your go-to resource. Explore our tools, frameworks, and insights to turn confusion into clarity and complexity into impact.
Vince Howell
Customer Success Leader






20+




20+





20+
Meet our team
Our team is a group of seasoned Customer Success professionals dedicated to helping businesses simplify and align their strategies.
Meet our team
Our team is a group of seasoned Customer Success professionals dedicated to helping businesses simplify and align their strategies.
20
Years average
industry experience
20
Years average
industry experience
20
Years average
industry experience
50
CS strategies
implemented
50
CS strategies
implemented
50
CS strategies
implemented
9
Experienced experts
focused on customer experience
9
Experienced experts
focused on customer experience
9
Experienced experts
focused on customer experience



Flexible solutions
Choose a solution that best fits your needs.From a solid foundation to a fully optimized solution
Flexible solutions
Choose a solution that best fits your needs.From a solid foundation to a fully optimized solution
Monthly
Annual
Save 30%
Basic
Free
Free
/month
For small businesses or startups building their first digital presence.
What's Included:
Competitor analysis
Design of homepage + up to 4 inner pages
Creation of custom page prototypes
Basic analytics setup (e.g., Google Analytics)
Setup of a basic contact form
Bug fixing and testing support
Pro
Most popular
$29
$29
/month
For growing businesses needing more features and flexibility.
What's Included:
Everything in the Basic Plan
Up to 10 pages, fully customized
Social media integration
Optimized mobile and tablet versions
Enhanced SEO for core pages
Custom email template design for leads
Max
Premium
Call
Call
for quote
For established brands looking for a fully tailored experience.
What's Included:
Everything in the Professional Plan
Custom blog design + setup
Monthly analytics + performance reporting
E-commerce functionality (if needed)
Unlimited revisions during the design phase
Priority support for 6 months post-launch
Monthly
Annual
Save 30%
Basic
Free
Free
/month
For small businesses or startups building their first digital presence.
What's Included:
Competitor analysis
Design of homepage + up to 4 inner pages
Creation of custom page prototypes
Basic analytics setup (e.g., Google Analytics)
Setup of a basic contact form
Bug fixing and testing support
Pro
Most popular
$29
$29
/month
For growing businesses needing more features and flexibility.
What's Included:
Everything in the Basic Plan
Up to 10 pages, fully customized
Social media integration
Optimized mobile and tablet versions
Enhanced SEO for core pages
Custom email template design for leads
Max
Premium
Call
Call
for quote
For established brands looking for a fully tailored experience.
What's Included:
Everything in the Professional Plan
Custom blog design + setup
Monthly analytics + performance reporting
E-commerce functionality (if needed)
Unlimited revisions during the design phase
Priority support for 6 months post-launch
Monthly
Annual
Save 30%
Basic
Free
Free
/month
For small businesses or startups building their first digital presence.
What's Included:
Competitor analysis
Design of homepage + up to 4 inner pages
Creation of custom page prototypes
Basic analytics setup (e.g., Google Analytics)
Setup of a basic contact form
Bug fixing and testing support
Pro
Most popular
$29
$29
/month
For growing businesses needing more features and flexibility.
What's Included:
Everything in the Basic Plan
Up to 10 pages, fully customized
Social media integration
Optimized mobile and tablet versions
Enhanced SEO for core pages
Custom email template design for leads
Max
Premium
Call
Call
for quote
For established brands looking for a fully tailored experience.
What's Included:
Everything in the Professional Plan
Custom blog design + setup
Monthly analytics + performance reporting
E-commerce functionality (if needed)
Unlimited revisions during the design phase
Priority support for 6 months post-launch
Our process
We take a collaborative approach to help you create a Customer Success plan that aligns with your company’s offerings, customer journeys, and go-to-market functions. Here’s how we do it:
Our process
We take a collaborative approach to help you create a Customer Success plan that aligns with your company’s offerings, customer journeys, and go-to-market functions. Here’s how we do it:
01
Discovery & Strategy
We collaborate to understand your goals, customer journey, and current Customer Success practices.
01
Discovery & Strategy
We collaborate to understand your goals, customer journey, and current Customer Success practices.
01
Discovery & Strategy
We collaborate to understand your goals, customer journey, and current Customer Success practices.
02
Alignment & Integration
We align your Customer Success strategies with go-to-market efforts, unified engagement, and company priorities.
02
Alignment & Integration
We align your Customer Success strategies with go-to-market efforts, unified engagement, and company priorities.
02
Alignment & Integration
We align your Customer Success strategies with go-to-market efforts, unified engagement, and company priorities.
03
Planning & Realization
We design detailed customer value realization plans, ensuring measurable outcomes and actionable insights.
03
Planning & Realization
We design detailed customer value realization plans, ensuring measurable outcomes and actionable insights.
03
Planning & Realization
We design detailed customer value realization plans, ensuring measurable outcomes and actionable insights.
04
Execution & Support
We equip your teams with processes, templates, and ongoing support to implement and continuously refine the strategy effectively.
04
Execution & Support
We equip your teams with processes, templates, and ongoing support to implement and continuously refine the strategy effectively.
04
Execution & Support
We equip your teams with processes, templates, and ongoing support to implement and continuously refine the strategy effectively.


The Importance of Process
Our work speaks for itself, but our clients say it even better.

The Importance of Process
Our work speaks for itself, but our clients say it even better.
94% of organizations report that a clearly defined strategy is essential for achieving customer retention goals.
Deloitte
https://www2.deloitte.com




94% of organizations report that a clearly defined strategy is essential for achieving customer retention goals.
Deloitte
https://www2.deloitte.com


"Clarity in strategy is the cornerstone of Customer Success. Without it, alignment across teams becomes nearly impossible.
+43%
Poor GTM alignment
+81%
Say CS not aligned to growth

Anna Karenina
Owner of a clothing E-commerce store
"Clarity in strategy is the cornerstone of Customer Success. Without it, alignment across teams becomes nearly impossible.
+43%
Poor GTM alignment
+81%
Say CS not aligned to growth

Anna Karenina
Owner of a clothing E-commerce store
"Clarity in strategy is the cornerstone of Customer Success. Without it, alignment across teams becomes nearly impossible.
+43%
Poor GTM alignment
+81%
Say CS not aligned to growth

Anna Karenina
Owner of a clothing E-commerce store
"True integration is when Customer Success, Sales, and Marketing work as one team. It’s the key to scaling impact.
+23%
Customer retention
+18%
CSAT rate

Andy Styles
Founder of a Tech Startup
"True integration is when Customer Success, Sales, and Marketing work as one team. It’s the key to scaling impact.
+23%
Customer retention
+18%
CSAT rate

Andy Styles
Founder of a Tech Startup
"True integration is when Customer Success, Sales, and Marketing work as one team. It’s the key to scaling impact.
+23%
Customer retention
+18%
CSAT rate

Andy Styles
Founder of a Tech Startup
FAQ
We’ve heard it all. Here’s everything you need to know before working with us.
FAQ
We’ve heard it all. Here’s everything you need to know before working with us.
What is Make It Simple?
Make It Simple is a platform that provides free resources, consulting aids, and insights to help leaders transform complex business strategies into clear, actionable plans. Our focus areas include Customer Success, Customer Experience, Go-to-Market strategies, SaaS business models, and emerging markets.
How can Make It Simple help my business?
We offer valuable content, including, slide content, articles, and case studies, that simplify complex business concepts and strategies. Our resources are designed to help executives improve strategic communication, align business objectives, and drive sustainable success.
Who can benefit from our resources?
Our resources are ideal for business leaders, executives, and managers who need to communicate and implement complex strategies effectively. Whether you’re in Customer Success, Customer Experience, or any other business domain, our content can help you achieve your goals.
Is there a cost to access your basic resources?
No, all the resources provided by Make It Simple are free. Our mission is to empower leaders with the tools and insights needed to simplify and succeed without any financial barrier.
Can I request specific topics to be covered?
Absolutely! We value your input and are always looking to provide content that meets our audience’s needs. Please send your topic suggestions to suggestions@makeitsimple.com.
What is Make It Simple?
Make It Simple is a platform that provides free resources, consulting aids, and insights to help leaders transform complex business strategies into clear, actionable plans. Our focus areas include Customer Success, Customer Experience, Go-to-Market strategies, SaaS business models, and emerging markets.
How can Make It Simple help my business?
We offer valuable content, including, slide content, articles, and case studies, that simplify complex business concepts and strategies. Our resources are designed to help executives improve strategic communication, align business objectives, and drive sustainable success.
Who can benefit from our resources?
Our resources are ideal for business leaders, executives, and managers who need to communicate and implement complex strategies effectively. Whether you’re in Customer Success, Customer Experience, or any other business domain, our content can help you achieve your goals.
Is there a cost to access your basic resources?
No, all the resources provided by Make It Simple are free. Our mission is to empower leaders with the tools and insights needed to simplify and succeed without any financial barrier.
Can I request specific topics to be covered?
Absolutely! We value your input and are always looking to provide content that meets our audience’s needs. Please send your topic suggestions to suggestions@makeitsimple.com.
What is Make It Simple?
Make It Simple is a platform that provides free resources, consulting aids, and insights to help leaders transform complex business strategies into clear, actionable plans. Our focus areas include Customer Success, Customer Experience, Go-to-Market strategies, SaaS business models, and emerging markets.
How can Make It Simple help my business?
We offer valuable content, including, slide content, articles, and case studies, that simplify complex business concepts and strategies. Our resources are designed to help executives improve strategic communication, align business objectives, and drive sustainable success.
Who can benefit from our resources?
Our resources are ideal for business leaders, executives, and managers who need to communicate and implement complex strategies effectively. Whether you’re in Customer Success, Customer Experience, or any other business domain, our content can help you achieve your goals.
Is there a cost to access your basic resources?
No, all the resources provided by Make It Simple are free. Our mission is to empower leaders with the tools and insights needed to simplify and succeed without any financial barrier.
Can I request specific topics to be covered?
Absolutely! We value your input and are always looking to provide content that meets our audience’s needs. Please send your topic suggestions to suggestions@makeitsimple.com.
Latest Insights
Explore industry news and strategies to keep your CS organization ahead of the curve.
Latest Insights
Explore industry news and strategies to keep your CS organization ahead of the curve.
Let’s simplify your success
Get in touch with us today to start transforming your Customer Success journey. Together, we’ll turn complexity into clarity and create measurable impact.

Mike Carter
Founder - Make It Simple®

Contact us
Let’s simplify your success
Get in touch with us today to start transforming your Customer Success journey. Together, we’ll turn complexity into clarity and create measurable impact.

Mike Carter
Founder - Make It Simple®

Contact us
Let’s simplify your success
Get in touch with us today to start transforming your Customer Success journey. Together, we’ll turn complexity into clarity and create measurable impact.

Mike Carter
Founder - Make It Simple®

Contact us