®

Strategy Made Simple

(17)

Digital

Make

Make It Simple®

Make It Simple®

Customer Success Alignment

Value Realization Frameworks

GTM Integration

ROI Frameworks

If you’re struggling to align teams, demonstrate ROI, or communicate the value of Customer Success effectively, this is the resource you need.

Design Studio

Artistic portrait with red and blue lighting creating a dramatic effect

Digital

Make

Make It Simple®

Customer Success Alignment

Value Realization Frameworks

GTM Integration

ROI Frameworks

If you’re struggling to align teams, demonstrate ROI, or communicate the value of Customer Success effectively, this is the resource you need.

Design Studio

Artistic portrait with red and blue lighting creating a dramatic effect

We help make complex Customer Success easy to understand and communicate.

0B

Failure Costs

Revenue that is lost globally due to poor customer experience integration.

0B

Failure Costs

Revenue that is lost globally due to poor customer experience integration.

0%

Misalingment

80% of businesses report misalignment between Customer Success and Sales impacts revenue growth

0%

Misalingment

80% of businesses report misalignment between Customer Success and Sales impacts revenue growth

0%

Poor ROI

Only 30% of organizations report clear ROI from their Customer Success programs.

0%

Poor ROI

Only 30% of organizations report clear ROI from their Customer Success programs.

0%

Communication

70% of Customer Success leaders struggle to effectively communicate value to stakeholders.

0%

Communication

70% of Customer Success leaders struggle to effectively communicate value to stakeholders.

We help make complex Customer Success easy to understand and communicate.

0B

Failure Costs

Revenue that is lost globally due to poor customer experience integration.

0%

Misalingment

80% of businesses report misalignment between Customer Success and Sales impacts revenue growth

0%

Poor ROI

Only 30% of organizations report clear ROI from their Customer Success programs.

0%

Communication

70% of Customer Success leaders struggle to effectively communicate value to stakeholders.

From complexity

to clarity

From complexity

to clarity

Black cosmetic product bottle against a dark background

From complexity

to clarity

Black cosmetic product bottle against a dark background

Simplify complex CS strategies, align stakeholders, and improve communication to drive impactful results.

Simplify complex CS strategies, align stakeholders, and improve communication to drive impactful results.

Your ideas, made simple

We provide free tools and guidance to simplify Customer Success strategies, eliminate jargon, and improve communication for better results.

Your ideas, made simple

We provide free tools and guidance to simplify Customer Success strategies, eliminate jargon, and improve communication for better results.

Two hands in an elegant gesture, one above the other, against a dark background
Two hands in an elegant gesture, one above the other, against a dark background

Best practices

Tips to deliver clear, focused messaging

Presentation Templates

Sample slide concepts designed to clarify common complex ideas.

Power Point Presentations

Communicating Data Insights

Communicating Data Insights

Voice of Customer

Voice of Customer

Go to Market

Go to Market

Customer Success

Customer Success

Customer Experience

Customer Experience

New content added every month

Download CX Case Studies

6

Best practices at your fingertips

Learn best practice strategy for customer retention and growth

10:45

Kay Hall

Today 09:17

Collaborate on CS Monetization strategies!

Real-Time

Support

Close-up portrait with neutral expression and light hair
Close-up portrait with neutral expression and light hair
Two hands in an elegant gesture, one above the other, against a dark background

Best practices

Tips to deliver clear, focused messaging

Presentation Templates

Sample slide concepts designed to clarify common complex ideas.

Power Point Presentations

Communicating Data Insights

Voice of Customer

Go to Market

Customer Success

Customer Experience

New content added every month

Download CX Case Studies

6

Best practices at your fingertips

Learn best practice strategy for customer retention and growth

10:45

Kay Hall

Today 09:17

Collaborate on CS Monetization strategies!

Real-Time

Support

Close-up portrait with neutral expression and light hair

Selected assets

Selected assets

Elevate Your
CS Strategy

2K25

Selected assets

Elevate Your
CS Strategy

2K25

Services

Services

Services

Insights

Real-world lessons and proven practices to refine Customer Success strategy and foster stronger alignment across teams and stakeholders.

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Real-world lessons and proven practices to refine Customer Success strategy and foster stronger alignment across teams and stakeholders.

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01

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Studies

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02

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Frameworks

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03

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Templates

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04

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Insights

Real-world lessons and proven practices to refine Customer Success strategy and foster stronger alignment across teams and stakeholders.

Insights

{

01

}

Studies

{

02

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Frameworks

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03

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Templates

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Black and white portrait of a smiling person with curly hair
Black and white portrait of a smiling person with curly hair
Black and white portrait of a smiling person with curly hair

If youre struggling to align teams, demonstrate ROI, or communicate the value of Customer Success effectively, Make It Simple is the resource you need. Customer Success is one of the most misunderstood and complex disciplines in modern business, and this platform offers the clarity and tools to succeed.

Make It Simple is your go-to resource. Explore our tools, frameworks, and insights to turn confusion into clarity and complexity into impact.

Vince Howell

Customer Success Leader

Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography

20+

Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography

20+

Fashion portrait photography
Fashion portrait photography
Fashion portrait photography
Fashion portrait photography

20+

Meet our team

Our team is a group of seasoned Customer Success professionals dedicated to helping businesses simplify and align their strategies.

Meet our team

Our team is a group of seasoned Customer Success professionals dedicated to helping businesses simplify and align their strategies.

20

Years average

industry experience

20

Years average

industry experience

20

Years average

industry experience

50

CS strategies

implemented

50

CS strategies

implemented

50

CS strategies

implemented

9

Experienced experts

focused on customer experience

9

Experienced experts

focused on customer experience

9

Experienced experts

focused on customer experience

Three people sitting on a couch in a room looking at mobile devices
Three people sitting on a couch in a room looking at mobile devices
Three people sitting on a couch in a room looking at mobile devices

Flexible solutions

Choose a solution that best fits your needs.From a solid foundation to a fully optimized solution

Flexible solutions

Choose a solution that best fits your needs.From a solid foundation to a fully optimized solution

Monthly

Annual

Save 30%

Basic

Free

Free

/month

For small businesses or startups building their first digital presence.

What's Included:

Competitor analysis

Design of homepage + up to 4 inner pages

Creation of custom page prototypes

Basic analytics setup (e.g., Google Analytics)

Setup of a basic contact form

Bug fixing and testing support

Pro

Most popular

$29

$29

/month

For growing businesses needing more features and flexibility.

What's Included:

Everything in the Basic Plan

Up to 10 pages, fully customized

Social media integration

Optimized mobile and tablet versions

Enhanced SEO for core pages

Custom email template design for leads

Max

Premium

Call

Call

for quote

For established brands looking for a fully tailored experience.

What's Included:

Everything in the Professional Plan

Custom blog design + setup

Monthly analytics + performance reporting

E-commerce functionality (if needed)

Unlimited revisions during the design phase

Priority support for 6 months post-launch

Monthly

Annual

Save 30%

Basic

Free

Free

/month

For small businesses or startups building their first digital presence.

What's Included:

Competitor analysis

Design of homepage + up to 4 inner pages

Creation of custom page prototypes

Basic analytics setup (e.g., Google Analytics)

Setup of a basic contact form

Bug fixing and testing support

Pro

Most popular

$29

$29

/month

For growing businesses needing more features and flexibility.

What's Included:

Everything in the Basic Plan

Up to 10 pages, fully customized

Social media integration

Optimized mobile and tablet versions

Enhanced SEO for core pages

Custom email template design for leads

Max

Premium

Call

Call

for quote

For established brands looking for a fully tailored experience.

What's Included:

Everything in the Professional Plan

Custom blog design + setup

Monthly analytics + performance reporting

E-commerce functionality (if needed)

Unlimited revisions during the design phase

Priority support for 6 months post-launch

Monthly

Annual

Save 30%

Basic

Free

Free

/month

For small businesses or startups building their first digital presence.

What's Included:

Competitor analysis

Design of homepage + up to 4 inner pages

Creation of custom page prototypes

Basic analytics setup (e.g., Google Analytics)

Setup of a basic contact form

Bug fixing and testing support

Pro

Most popular

$29

$29

/month

For growing businesses needing more features and flexibility.

What's Included:

Everything in the Basic Plan

Up to 10 pages, fully customized

Social media integration

Optimized mobile and tablet versions

Enhanced SEO for core pages

Custom email template design for leads

Max

Premium

Call

Call

for quote

For established brands looking for a fully tailored experience.

What's Included:

Everything in the Professional Plan

Custom blog design + setup

Monthly analytics + performance reporting

E-commerce functionality (if needed)

Unlimited revisions during the design phase

Priority support for 6 months post-launch

Our process

We take a collaborative approach to help you create a Customer Success plan that aligns with your company’s offerings, customer journeys, and go-to-market functions. Here’s how we do it:

Our process

We take a collaborative approach to help you create a Customer Success plan that aligns with your company’s offerings, customer journeys, and go-to-market functions. Here’s how we do it:

01

Discovery & Strategy

We collaborate to understand your goals, customer journey, and current Customer Success practices.

01

Discovery & Strategy

We collaborate to understand your goals, customer journey, and current Customer Success practices.

01

Discovery & Strategy

We collaborate to understand your goals, customer journey, and current Customer Success practices.

02

Alignment & Integration

We align your Customer Success strategies with go-to-market efforts, unified engagement, and company priorities.

02

Alignment & Integration

We align your Customer Success strategies with go-to-market efforts, unified engagement, and company priorities.

02

Alignment & Integration

We align your Customer Success strategies with go-to-market efforts, unified engagement, and company priorities.

03

Planning & Realization

We design detailed customer value realization plans, ensuring measurable outcomes and actionable insights.

03

Planning & Realization

We design detailed customer value realization plans, ensuring measurable outcomes and actionable insights.

03

Planning & Realization

We design detailed customer value realization plans, ensuring measurable outcomes and actionable insights.

04

Execution & Support

We equip your teams with processes, templates, and ongoing support to implement and continuously refine the strategy effectively.

04

Execution & Support

We equip your teams with processes, templates, and ongoing support to implement and continuously refine the strategy effectively.

04

Execution & Support

We equip your teams with processes, templates, and ongoing support to implement and continuously refine the strategy effectively.

The Importance of Process

Our work speaks for itself, but our clients say it even better.

The Importance of Process

Our work speaks for itself, but our clients say it even better.

94% of organizations report that a clearly defined strategy is essential for achieving customer retention goals.

Deloitte

https://www2.deloitte.com

Profile portrait with natural lighting featuring long blonde hair
Profile portrait with natural lighting featuring long blonde hair
Profile portrait with natural lighting featuring long blonde hair
Profile portrait with natural lighting featuring long blonde hair

94% of organizations report that a clearly defined strategy is essential for achieving customer retention goals.

Deloitte

https://www2.deloitte.com

Profile portrait with natural lighting featuring long blonde hair
Profile portrait with natural lighting featuring long blonde hair

"Clarity in strategy is the cornerstone of Customer Success. Without it, alignment across teams becomes nearly impossible.

+43%

Poor GTM alignment

+81%

Say CS not aligned to growth

Anna Karenina

Owner of a clothing E-commerce store

"Clarity in strategy is the cornerstone of Customer Success. Without it, alignment across teams becomes nearly impossible.

+43%

Poor GTM alignment

+81%

Say CS not aligned to growth

Anna Karenina

Owner of a clothing E-commerce store

"Clarity in strategy is the cornerstone of Customer Success. Without it, alignment across teams becomes nearly impossible.

+43%

Poor GTM alignment

+81%

Say CS not aligned to growth

Anna Karenina

Owner of a clothing E-commerce store

"True integration is when Customer Success, Sales, and Marketing work as one team. It’s the key to scaling impact.

+23%

Customer retention

+18%

CSAT rate

Andy Styles

Founder of a Tech Startup

"True integration is when Customer Success, Sales, and Marketing work as one team. It’s the key to scaling impact.

+23%

Customer retention

+18%

CSAT rate

Andy Styles

Founder of a Tech Startup

"True integration is when Customer Success, Sales, and Marketing work as one team. It’s the key to scaling impact.

+23%

Customer retention

+18%

CSAT rate

Andy Styles

Founder of a Tech Startup

FAQ

We’ve heard it all. Here’s everything you need to know before working with us.

FAQ

We’ve heard it all. Here’s everything you need to know before working with us.

What is Make It Simple?

Make It Simple is a platform that provides free resources, consulting aids, and insights to help leaders transform complex business strategies into clear, actionable plans. Our focus areas include Customer Success, Customer Experience, Go-to-Market strategies, SaaS business models, and emerging markets.

How can Make It Simple help my business?

We offer valuable content, including, slide content, articles, and case studies, that simplify complex business concepts and strategies. Our resources are designed to help executives improve strategic communication, align business objectives, and drive sustainable success.

Who can benefit from our resources?

Our resources are ideal for business leaders, executives, and managers who need to communicate and implement complex strategies effectively. Whether you’re in Customer Success, Customer Experience, or any other business domain, our content can help you achieve your goals.

Is there a cost to access your basic resources?

No, all the resources provided by Make It Simple are free. Our mission is to empower leaders with the tools and insights needed to simplify and succeed without any financial barrier.

Can I request specific topics to be covered?

Absolutely! We value your input and are always looking to provide content that meets our audience’s needs. Please send your topic suggestions to suggestions@makeitsimple.com.

What is Make It Simple?

Make It Simple is a platform that provides free resources, consulting aids, and insights to help leaders transform complex business strategies into clear, actionable plans. Our focus areas include Customer Success, Customer Experience, Go-to-Market strategies, SaaS business models, and emerging markets.

How can Make It Simple help my business?

We offer valuable content, including, slide content, articles, and case studies, that simplify complex business concepts and strategies. Our resources are designed to help executives improve strategic communication, align business objectives, and drive sustainable success.

Who can benefit from our resources?

Our resources are ideal for business leaders, executives, and managers who need to communicate and implement complex strategies effectively. Whether you’re in Customer Success, Customer Experience, or any other business domain, our content can help you achieve your goals.

Is there a cost to access your basic resources?

No, all the resources provided by Make It Simple are free. Our mission is to empower leaders with the tools and insights needed to simplify and succeed without any financial barrier.

Can I request specific topics to be covered?

Absolutely! We value your input and are always looking to provide content that meets our audience’s needs. Please send your topic suggestions to suggestions@makeitsimple.com.

What is Make It Simple?

Make It Simple is a platform that provides free resources, consulting aids, and insights to help leaders transform complex business strategies into clear, actionable plans. Our focus areas include Customer Success, Customer Experience, Go-to-Market strategies, SaaS business models, and emerging markets.

How can Make It Simple help my business?

We offer valuable content, including, slide content, articles, and case studies, that simplify complex business concepts and strategies. Our resources are designed to help executives improve strategic communication, align business objectives, and drive sustainable success.

Who can benefit from our resources?

Our resources are ideal for business leaders, executives, and managers who need to communicate and implement complex strategies effectively. Whether you’re in Customer Success, Customer Experience, or any other business domain, our content can help you achieve your goals.

Is there a cost to access your basic resources?

No, all the resources provided by Make It Simple are free. Our mission is to empower leaders with the tools and insights needed to simplify and succeed without any financial barrier.

Can I request specific topics to be covered?

Absolutely! We value your input and are always looking to provide content that meets our audience’s needs. Please send your topic suggestions to suggestions@makeitsimple.com.

Let’s simplify your success

Get in touch with us today to start transforming your Customer Success journey. Together, we’ll turn complexity into clarity and create measurable impact.

Profile portrait of a man in a white shirt against a light background

Mike Carter

Founder - Make It Simple®

Extreme close-up black and white photograph of a human eye

Contact us

Let’s simplify your success

Get in touch with us today to start transforming your Customer Success journey. Together, we’ll turn complexity into clarity and create measurable impact.

Profile portrait of a man in a white shirt against a light background

Mike Carter

Founder - Make It Simple®

Extreme close-up black and white photograph of a human eye

Contact us

Let’s simplify your success

Get in touch with us today to start transforming your Customer Success journey. Together, we’ll turn complexity into clarity and create measurable impact.

Profile portrait of a man in a white shirt against a light background

Mike Carter

Founder - Make It Simple®

Extreme close-up black and white photograph of a human eye

Contact us